CryptoQuant has just published an in-depth analysis that redefines the portrait of crypto investors in 2024. The community reveals itself to be predominantly young and educated, favoring a thoughtful approach to the market. The survey reveals that over 60% of crypto investors are aged between 25 and 44, with a strong concentration among 25-34 year-olds, who account for 35%.
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A connected, educated generation at the helm of the market
The crypto market reveals a profound transformation in the profile of its investors. CryptoQuant shows that in 2024, it was the young, educated and experienced players who shaped the crypto landscape. Indeed, 61% of players are between 25 and 44 years old, of which 35% are in the 25-34 age bracket.
This young community is distinguished by its high level of education. Nearly 80% of investors are graduates, with 50% holding a bachelor’s degree and 28% a higher diploma, according to the report.
The typical profile that emerges is that of a male investor (89% of participants), favoring a managed approach with annual investments of less than $10,000. This prudence is matched by a considered methodology: 22% of players base their decisions on personal research, while 16% rely on the expertise of specialized influencers.
Asia at the forefront of a global financial revolution
Cryptocurrency adoption reveals a marked geographical dynamic, with Asia concentrating 40% of users, followed by Europe (29%) and North America (10%). This distribution is accompanied by distinct preferences in terms of exchange platforms.
Binance dominates the global market, with 53% of users adopting it as their primary platform, particularly in Asia, Africa and South America. On the other hand, Coinbase is the North American leader, with 45% of the market. Spot trading remains the preferred investment method, chosen by 76% of users.
This new generation of investors displays heightened sensitivity to regulatory issues, with 83% of participants monitoring or avoiding platforms presenting regulatory risks.
The democratization of cryptos continues, driven by a generation of educated and cautious investors. This suggests a gradual maturation of the market, moving away from the speculative image initially associated with it towards more considered investment practices.

As a journalist at Coinpri, I’ve been captivated by the world of bitcoin and blockchain since 2020. The decentralized aspect of Bitcoin particularly piqued my interest. Since then, I’ve been working constantly to spread my knowledge, hoping one day to see a world where everyone fully enjoys their financial freedom.