David Lisnard, mayor of Cannes, has announced that merchants in his town will undergo cryptocurrency training starting next month. The measure is designed to encourage local businesses to accept crypto payments, he says.
Cannes wants to be France’s crypto capital
Cannes, a seaside town on the Côte d’Azur, is famous for its international film festival. It could also be the pioneer of Bitcoin and other cryptocurrencies in France. Indeed, the mayor of Cannes, David Lisnard, announced the launch of a cryptocurrency training for local merchants. The first training session will take place on February 4 and will be led by experts. The technical, legal, accounting, and tax aspects of cryptocurrency will be covered.
This training is not intended to promote cryptocurrencies, warns the mayor of Cannes. Through this initiative, David Lisnard hopes to encourage his city’s merchants to accept payments in cryptocurrencies and thus tap into a customer base that is in growing.
The point here is not to judge the merits of said cryptocurrencies or to promote them, but simply to prevent Cannes and local businesses from depriving themselves of a potential clientele with a high purchasing capacity. David Lisnard, Mayor of Cannes.
To facilitate the identification of crypto-accepting businesses in Cannes, a map listing crypto-friendly businesses will be made public. It should be updated regularly.
Cannes, a city with high potential for crypto adoption
Businesses in Cannes could benefit from the integration of cryptocurrency payments. Indeed, the city of around 75,000 inhabitants is an attractive tourist destination. Last year, Cannes welcomed up to 3 million visitors, including potential crypto users.
Cannes is also a crossroads for major professional events. The best known is undoubtedly the Cannes Film Festival, during which the world’s best films are screened every year for twelve days. Over the years, the event has become the most talked-about film festival in the world.
Cryptocurrency-related events are also held in Cannes. This year, Cannes will host the 8th edition of the Ethereum Community Conference (EthCC), an annual gathering in Europe dedicated to the Ethereum blockchain. 10,000 participants are expected to attend the conference, scheduled from June 30 to July 3, 2025. These are all potential customers for local businesses accepting crypto.
Three-time world tourism champion for organizing festivals and events, the city of Cannes competes with the world’s top destinations. By adopting crypto for its businesses, it is offering itself an additional attraction.
I dream of a world where every citizen has total control over themselves, including their finances. I believe that Bitcoin is one of the tools that will achieve this revolution. Since 2019, I am learning about this cryptocurrency and spreading the word around.
