Coca-Cola launches its NFT Collection on The Base Blockchain

Global leader in non-alcoholic beverages, Coca-Cola, lifts the veil on its “Masterpiece” NFT Collection, deployed on Coinbase’s brand-new Layer 2 platform, Base. This innovative initiative draws on emerging talent from the Web3 ecosystem to create a unique artistic experience.

Coca-Cola launches Masterpiece, its NFT collection on the Base Blockchain!

Coca-Cola, a world-renowned soft drinks brand, plunges into the world of non-fungible tokens (NFT) by unveiling its very first collection, “Masterpiece” on Base, the Blockchain of Coinbase.

Launched on August 13 for the event “Onchain Summer” organized by Coinbase, this collection is a showcase of creativity, combining classic masterpieces with contemporary artistic expression.

Emblematic paintings such as “The Scream” by Edvard Munch and “The Girl with the Pearl” by Johannes Vermeer will be harmoniously included with contemporary creations by talents such as Aket and Vikram Kushwah.

The conversion of these creations into NFT adds an unprecedented dimension, transforming them into digital collectibles authenticated by the Base blockchain. This approach offers art lovers around the world the opportunity to explore this innovative experience, discovering art from an innovative angle thanks to the commitment of Coca-Cola as curator of this unique artistic experience.

Indeed, the “Masterpiece” collection by Coca-Cola goes beyond the mere accumulation of works of art: it embodies the fusion of art, technology, and humanity in digital space.

This initiative is a testament to how leading brands can reinvent themselves in this ever-changing world.

The strategic choice of the latest Blockchain

Coca-Cola made a strategic choice by opting for Base, the Layer-2 network of Coinbase for its NFT collection.

Indeed, since the launch of its mainnet (public network) on August 9, the Base network currently hosts over 100 decentralized applications and service providers. Its main objective is to respond specifically to the scalability challenges encountered on the Ethereum network.

The involvement of Coca-Cola within Base is a significant step forward for a major brand in the world of NFT. In the same vein, other digital projects such as Zora, Pixelmon, Showtime and Indelible are preparing for their launch this month. Coca-Cola is still the biggest brand involved in the Base network.

More and more brands and personalities are immersing themselves in the world of blockchain technology. It is highly likely that in the near future, this trend will become the norm for all businesses.