Ledger, the leader in hardware crypto wallets, has just announced a partnership with the renowned Coinbase exchange platform. The aim: to offer a turnkey solution for simply purchasing cryptocurrencies, and automatically transferring them to secure storage.
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Ledger and Coinbase join forces for revolutionary integration
Until now, buying cryptocurrencies was easy with Coinbase, but transferring them to a hardware wallet such as Ledger required tedious handling.
The situation changes with the integration of Coinbase Pay directly in the application Ledger Live. No more laborious copying and pasting of addresses! Now, with just a few clicks, your purchases of Bitcoin, Ether and other altcoins on Coinbase are automatically credited to your Ledger wallet.
A gain in simplicity, speed, and security hailed by Ian Rogers, Director of User Experience at Ledger. According to him, this partnership makes the crypto-buying experience much smoother, bringing it closer to the ease of Skyscanner-style online bookings.
Previously complex and “tedious”, the process of acquiring on an exchange platform and then transferring to one’s personal portfolio is now greatly simplified.
A collaboration for an enhanced user experience
This strategic partnership comes at a time when cryptos are entering a new phase of growth, driven by the recent success of Bitcoin ETF. According to Ledger, this financial innovation is attracting a whole new generation of users, still new to the crypto world.
If the latter, are likely to start with exchange-listed derivatives, Ledger is banking on the fact that sooner or later, most people will adopt the “real” Bitcoin, and opt for cold wallet storage.
By making this transition to self-custody easier, the partnership with Coinbase could therefore be an on-ramp to the general public for crypto.
All in all, this alliance between the world’s leading hardware wallet and the first crypto exchange platform undeniably represents a promising step forward. It aims to simplify and secure the entry of new investors into the exciting world of decentralized currencies.
As a journalist at Coinpri, I’ve been captivated by the world of bitcoin and blockchain since 2020. The decentralized aspect of Bitcoin particularly piqued my interest. Since then, I’ve been working constantly to spread my knowledge, hoping one day to see a world where everyone fully enjoys their financial freedom.
