Binance goes on tour with The Weeknd

Binance (BNB) continues its conquest of the world by becoming the official sponsor of the artist The Weeknd for his “After Hours Til Dawn” tour. Adoption isn’t something you live for, it’s something you sing about!

Binance goes to conquer the hearts of new fans

The yellow and black dragon exchange is definitely making headlines! After obtaining its DSAP approval in France, being compliant in several countries, organizing a successful pizza operation, launching a new Web3 fund and unveiling a new roadmap for the Binance Smart Chain… Here it is, a partner of The Weeknd‘s next tour!

The world tour will begin on July 8 in Toronto and is expected to run through 2023. As stated by Binance, this is the first world concert tour to incorporate “Web 3.0 technology”.

A tour that will of course include commemorative NFTs (and the rest of the Web3 codes) that will satisfy the artist’s fans. Note that 5% of the amount of the sales of these will be sent to the XO Humanitarian Fund, a program to fight against hunger in the world launched by the singer and supervised by the World Food Program of the UN.

The CZ, the CEO of the company also announced that it has already donated 2 million to the fund via Binance Charity.

More information about the exclusive NFT collection, tour merchandise and commemorative NFTs will be available at a later date. Fans of The Weeknd, you’ll just have to wait for them. In the meantime, to pass the time, feel free to follow Coinpri.